BACKGROUND
Sales & Marketing Coordinator - Hilton Woodland Hills - Jul 2023 — Feb 2025
Catering Sales Manager - Sheraton Universal Hotel - Feb 2025 — Present
WHAT I BELIEVE
Most brands don't have an awareness problem. They have a reason-to-care problem — and you can't media-spend your way out of that one.
SELECTED WORK
Professional, in-house work — brand, campaign, and experience marketing delivered on the job, for real audiences and real deadlines.
Building the Hilton
Woodland Hills Experience
IN HOUSE · BRAND MARKETING
In-house marketing, campaign, and experiential work created for real audiences, live events, and on-property experiences.
Tommy's Original Hamburgers Brand Refresh
SELF-INITIATED · BRAND STRATEGY
A self-initiated brand strategy and identity exploration reimagining an LA original for a new generation.
Pocket's Picnic Club
Brand Experience
SELF-INITIATED · EXPERIENTIAL
An experiential campaign concept designed to turn product sampling into a memorable brand experience.
Hilton Woodland Hills Digital Refresh
SELF-INITIATED · DIGITAL EXPERIENCE
An independent UX and content strategy concept exploring how two key pages could better guide visitors toward action.
HOW I WORK
Find the tension
What the brand says versus what the audience actually believes. The gap is the brief.
Build the idea
Positioning, message, and the through-line that holds a campaign together across channels.
Make it real
Activations, pages, content — the touchpoints where strategy either lands or evaporates.
TOOLS I LIKE TO USE
The working kit, by what it's for.
CREATIVE
MARKETING & STRATEGY
WEB & DIGITAL
AI
